Sea Monster Animation Logo

The phenomenon of Gamification at the 2016 Future of Media Conference

Future of Media Conference is a melting pot for the country’s media and marketing practitioners. The collective ad-spend of all the brands present at 2015’s conference amounted to more than R2 billion.

sea monster

Future of Media Conference is a melting pot for the country’s media and marketing practitioners. The collective ad-spend of all the brands present at 2015’s conference amounted to more than R2 billion.

Conversations at this years conference will be dominated by the exploitation of digital technology, with the aim to deliver a greater understanding of programmatic buying, gamification, digital migration, virtual reality, social media, branding, big data and the value of partnerships.

This year’s keynote speaker, Juan Senor, is a partner at Innovation Media and a commentator for the media industry. His opinions are frequently sought by publications such as The Economist and the Financial Times. Journalism.co.uk listed him as one of the world’s leading innovators in journalism and media in 2010.

Sea Monster’s CEO Glenn Gillis’s slot on the 2016 conference programme will look at the;

“Phenomenon of Gamification – A new and fun way for marketers to increase user engagement, brand loyalty and productivity, as well as a number of other benefits

Future of Media Conference takes place at the Sandton Convention Centre 21 July 2016. Read more about this years on the Financial Times

Related News

In 2023, the world saw record high summer temperatures in Europe and the US, deadly floods in locations across the globe, and catastrophic wildfires in Greece, Canada, Turkey, and many other locations. On their own, each of these incidents is a tragedy. Collectively, these indicators serve as a stark warning, highlighting the significant impact the climate crisis is already having on societies across the globe. Taken together, they represent a profound warning about how big an impact the climate crisis already has on societies worldwide.

In today’s competitive landscape, brands make use of a variety of channels and platforms such as above-the-line (like radio and TV), middle (digital media) and below-the-line (public relations and physical activations) to craft successful marketing campaigns.

Gamfication is not a new phenomenon. In the wake of the Games for Change Africa festival, which took place towards the end of 2022, it’s becoming increasingly clear that gaming – and impact gaming in particular – has the potential to be a significant force for good across the African continent. Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.