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- 17 Jul 2016
- Games
The phenomenon of Gamification at the 2016 Future of Media Conference
Future of Media Conference is a melting pot for the country’s media and marketing practitioners. The collective ad-spend of all the brands present at 2015’s conference amounted to more than R2 billion.
Future of Media Conference is a melting pot for the country’s media and marketing practitioners. The collective ad-spend of all the brands present at 2015’s conference amounted to more than R2 billion.
Conversations at this years conference will be dominated by the exploitation of digital technology, with the aim to deliver a greater understanding of programmatic buying, gamification, digital migration, virtual reality, social media, branding, big data and the value of partnerships.
This year’s keynote speaker, Juan Senor, is a partner at Innovation Media and a commentator for the media industry. His opinions are frequently sought by publications such as The Economist and the Financial Times. Journalism.co.uk listed him as one of the world’s leading innovators in journalism and media in 2010.
Sea Monster’s CEO Glenn Gillis’s slot on the 2016 conference programme will look at the;
“Phenomenon of Gamification – A new and fun way for marketers to increase user engagement, brand loyalty and productivity, as well as a number of other benefits
Future of Media Conference takes place at the Sandton Convention Centre 21 July 2016. Read more about this years on the Financial Times
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