Animation |Apr 30, 2019
Sea Monster’s App Wins at IACA Awards.
In July 2018 the South African Reserve Bank (SARB) released a set of commemorative banknotes to celebrate what would have been Madiba’s 100th birthday. SARB wanted an accompanying app that would educate the public on the different features of South African banknotes as well as tell the life story of Madiba in a fun and engaging way. Sea Monster stepped in and helped SARB bring this vision to life through augmented reality by developing the SARB Currency Mobile App.
The app was a great success when released together with the commemorative notes in July 2018 and recently had been nominated for the Best New Public Education App Award by the International Association of Currency Affairs (IACA).
The winners were announced in April 2019 and the SARB Currency App won in its category for Best New Public Education App!
Sea Monster couldn’t be prouder of this win and would like to thank the IACA for this award as well as SARB for allowing us to create something so engaging and educational.
Technology like augmented reality, virtual reality, animation and gaming can bring concepts, ideas, even sports teams, to life in the consumer’s hands, creating an immersive experience that gives brands an advantage in winning customer hearts and mindsRead More