Sea Monster wins at the International Content Marketing Association Awards
Sea Monster, together with John Brown, have been awarded the Silver Award for Best Use of Innovation in the 2016 International Content Marketing Awards for the Super Animals App.
Developed to support South African retailer, Pick n Pay’s innovative in-store collectables campaign, the Super Animals App incorporated the use of a unique system of badges and rewards with cutting-edge augmented reality to drive collection behavior among Pick n Pay customers. In the first month of launching, the App moved swiftly into top position as the #1 free download in the entertainment category on South Africa’s iOS and Android App Stores.
This award isn’t only a recognition of Sea Monster’s capabilities, but a testament to what South African marketers can achieve. say’s Sea Monster’s MD, Glenn Gillis. We hope that our win inspires local agencies to ask themselves which is more valuable: full-page adverts, or interactive content?’
The International Content Marketing Awards are widely regarded as the most competitive content marketing awards in the world. This years showcase included 450 entries from more than 100 different agencies in 21 countries. The Best Use of Innovation Award is a new category, and the win for the team is validation for Pick n Pay and its commitment to new campaign engagement mechanics.
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