#
Contact us
Press |

Sea Monster Launches Brand Engagement Gaming Platform

Sea Monster’s new white-label digital marketing platform, Lighthouse, enables brands to connect with their customers, linking digital and real-world behaviour in a highly innovative and impactful way. Cost-effective and user-friendly, it merges experiences that drive real engagement and value, for both customers and brands.

‘We are incredibly proud to announce the launch of our brand engagement gaming platform, Lighthouse, which is ideal for consumers as much as for businesses. Getting the most value out of their interactions with a brand is very important to people, especially during the isolating times we’re all experiencing,’

said Glenn Gillis, CEO at Sea Monster.

‘Lighthouse will create exactly the kind of more authentic and deeper connections that everyone is seeking right now.’

The Covid-19 pandemic has catapulted companies’ virtual marketing activities to the forefront. In the absence of in-store activity or physical engagement, Lighthouse offers the chance to engage with customers virtually, but also links this to real world activity. Businesses can reward their customers and use the data on all user interactions with the platform, including traffic and engagement, repeat users, sources, conversion and return on investment.

One of the companies to embrace Lighthouse was Student Village, which uses the platform to build an experience for their blue chip brands. ‘Lighthouse helps build a digital community and more accurately rewards students, all while engaging them in fun and interesting quizzes. Student Village has traditionally done activations on campuses and now can create a loyal student base digitally. This is incredibly important to us, as we drive true digital transformation as part of our future marketing strategy,’ said Jono Dicks, lead at the company.

Virtual reality (VR)

Lighthouse is already being used by companies within the retail, activation and entertainment space, whose operations have been significantly impacted by the pandemic. The tool is useful to a wide range of industries to inform future business models and build meaningful digital communities.

Related News

Press Belong, believe, behave: The drivers underpinning real engagement and value for both customers and brands

Brands have had to adapt rapidly to a new reality, not only because of the impact of Covid-19 but also because of the exponential impact of technology on our customers’ expectations. Before we rush ahead and innovate for innovation’s sake, however, it’s critical that we keep some fundamental human truths as our guiding light. Sometimes the truth is much simpler than we imagine, and stripping away, or at least hiding the tech smarts from view, can add the most value in our shared experiences.

Read More
Press Sea Monster Launches Brand Engagement Gaming Platform

Sea Monster’s new white-label digital marketing platform, Lighthouse, enables brands to connect with their customers, linking digital and real-world behaviour in a highly innovative and impactful way. Cost-effective and user-friendly, it merges experiences that drive real engagement and value, for both customers and brands.

Read More
Press Re-imagining education to capitalise our competitive advantage

South Africa has unique challenges in the education space. We spend a vast amount of money on both basic and higher education, yet our results are still very poor. This is not helped by the massive divide between the haves and have-nots, which has been further exacerbated by COVID-19. If we hope to build a generation of young people capable of taking our country into a successful global future, we need an innovative education system that works.

Read More