The challenge with this campaign was to get focused feedback relating to the Savanna brand as well as the national rollout of the Sipport Can product offering. Furthermore, we also intended to keep users engaged throughout the campaign and distribute prizes to these loyal supporters in real-time. Lastly, we needed to be able to measure user sentiment throughout the campaign.
The goals were to:
Goal 1 – Gather insight around the Savanna Sipport Can in a new and interesting way
Goal 2 – Supplement Savanna’s first party data while rewarding the customer
Goal 3 – Engage customers in a meaningful way to drive loyalty and build a digital community
Goal 4 – Drive foot traffic to Sipport Can stockists
Goal 5 – Drive sales of the Sipport Can on Takealot
The content was rolled out within the Savanna Lounge app as per the configuration that was finalized in collaboration with the wider Savanna team. The journey included Quiz Games, Surveys, Tile-Slide Games, 6 Pack Code Entries, Random-Winner Chests and Geo Located Check In games.
All of these activities allowed users to earn coins, which they could then trade in-app for airtime and competition entries for prizes which were taken directly to their doors! Over the four week period, there were more than 13 000 entries to these competitions and 400 airtime top-ups distributed. All this contributed more than 800 hours of combined voluntary engagement with the brand, 120k+ page views and 40,000+ survey responses; all in a 4 week period.