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ClientUS Global Engagement Centre
Sea Monster was asked to:
(1) Drive factual, educational and positive conversations related to the Covid-19 vaccine
(2) Improve the sentiment to nudge people along their vaccine uptake consideration journey over a 9 week social behaviour change campaign
An engaging gamified user experience and journey was purposely crafted to hold users’ attention, encourage them to explore accurate content, and to nudge them along the consideration journey.
Sea Monster created a series of animated explainer videos addressing the key issues around vaccine hesitancy and a suite of additional content to spark positive conversations about the vaccine.