Pick ‘n Pay Stikeez 2 App

Challenge

Sea Monster partnered with Pick ‘n Pay for the launch of their Stikeez 2 campaign.

We created a Mobile App for consumers to collect the 24 brand new Stikeez creatures of the deep from Pick ‘n Pay stores countrywide. The app is used to find the Stikeez using the GPS system on phones, similar to games like Pokemon Go. Once the Stikeez is found, players catch them safely in a bubble without letting it pop. This allowed consumers to unlock rewards and show them off in special Stikeez selfies as their collection grew. Consumers could also scan their Pick n Pay till slip barcodes to earn extra bubbles to catch Stikeez with.

Other fun features in the Mobile App include:
–  3 special types of Stikeez – glow in the dark, glitter and pearl
– Special under-the-sea treasures you can collect and unlock surprise rewards on your way to collecting all the Stikeez.
– A play-anywhere mini-game to practice your Stikeez catching skills