Pengy

As a part of many digital firsts for an African bank, Nedbank wanted to provide an entertaining, educational experience on Roblox, targeted at tweens. The aim was to authentically connect a new generation to our brand and brand purpose, empowering them with positive money messages in a culturally relevant context.

Sea Monster created a virtual-pet themed mobile game in which you manage a celebrity and handle their online identity to further their career.

As with many clients who’ve approached us over the past few years, COVID-19 put a massive strain on FishFORCE’s ability to co-ordinate staff and provide adequate face-to-face training. An accessible, digital solution was needed to help trainees in remote areas. Beyond the pandemic, FishFORCE also wanted to utilise technology to improve the efficiency of its operations.

Most people continuously operate in a reactive, distracted and habitual autopilot mode. This negatively affects their performance and results in significant implications on the company’s bottom line.

The challenge with this campaign was to get focused feedback relating to the Savanna brand as well as the national rollout of the Sipport Can product offering. Furthermore, we also intended to keep users engaged throughout the campaign and distribute prizes to these loyal supporters in real-time. Lastly, we needed to be able to measure user sentiment throughout the campaign.