Paperight is an award-winning innovative way to address the text book risis in developing countries.
With our good friend Arthur Atwell we developed an animated explainer which shows you how to turn your copy shop into a print shop.
We loved creating highly textured characters, pushing the limits of digital animation to replicate a hand-drawn feel.
We still LOVE the explainer video you guys did for us. Amazingly, even though we’ve changed so much about our Paperight messaging and focus over the last year (in true evolutionary-startup style), the video is still perfect – testimony to how well it was crafted.