Chow Town

Sea Monster helped Nedbank become the first African bank to launch a Roblox game. Underpinned by positive money management messages, Chow Town stands out within Roblox as an identifiably South African game intended to inspire the next generation of entrepreneurs.

ClientNedbank

ServiceGames

Challenge

As a part of many digital firsts for an African bank, Nedbank wanted to provide an entertaining, educational experience on Roblox, targeted at tweens. The aim was to authentically connect a new generation to our brand and brand purpose, empowering them with positive money messages in a culturally relevant context.

Solution

We developed Chow Town – a restaurant “business tycoon” game themed around South African foods, characters and the unique cultural experience of the “braai.” The game immerses children in a fully afro-futuristic street market where they can become their own takeaway bosses or spend time socialising with other young entrepreneurs.

Features

More Projects

Games 3X4 Genetics

This year the Allan Gray Orbis Foundation decided that they wanted to add a gamification element to the challenge and approached Sea Monster to create an application available on iOS and Android as well as a website with some awesome new graphics.

Games AGEC 2018

Cipla, a multinational pharmaceutical company, wanted to harness the power of gamification in engaging young adults about HIV and to encourage them to make healthy and responsible decisions around adherence to medication and testing routines.

Games Live2Love

Sea Monster was approached by Anele Mzuko of the African Entrepreneurship Initiative (AEI) to provide a gamified platform for young South African entrepreneurs. This formed part of an overall study about the effectiveness of gamification in delivering valuable knowledge and resources to entrepreneurs.

Games Business Boost SA

Toyota needed a new, engaging way to support product training for its dealership employees, while reinforcing lessons about their internal value chain. A digital companion game was identified as an appropriate way to reach users, due to its engagement value in an already digitised learning system.

Games KINTO Sky Drive

As with many clients who’ve approached us over the past few years, COVID-19 put a massive strain on FishFORCE’s ability to co-ordinate staff and provide adequate face-to-face training. An accessible, digital solution was needed to help trainees in remote areas. Beyond the pandemic, FishFORCE also wanted to utilise technology to improve the efficiency of its operations.

Games FishFORCE