Sea Monster Animation Logo

Warning: Undefined variable $att in /usr/www/users/seamomdmum/wp-content/themes/Sea_Monster/single-portfolios.php on line 9
Contact us

Chow Town

Sea Monster helped Nedbank become the first African bank to launch a Roblox game. Underpinned by positive money management messages, Chow Town stands out within Roblox as an identifiably South African game intended to inspire the next generation of entrepreneurs.

ClientNedbank

ServiceGames

Chow Town, Nedbank

Challenge

As a part of many digital firsts for an African bank, Nedbank wanted to provide an entertaining, educational experience on Roblox, targeted at tweens. The aim was to authentically connect a new generation to our brand and brand purpose, empowering them with positive money messages in a culturally relevant context.

 

Solution

We developed Chow Town – a restaurant “business tycoon” game themed around South African foods, characters and the unique cultural experience of the “braai.” The game immerses children in a fully afro-futuristic street market where they can become their own takeaway bosses or spend time socialising with other young entrepreneurs.

Chow Town, Nedbank