Moneyversity

Challenge

Personal finance can be boring. It’s also complex, with no one-size-fits-all solution. It can be uncomfortable too, holding a mirror to your capital flaws.

When Old Mutual came to us they had all the material, tools and tips to help people get on top of their finances. But they were struggling against the cognitive block the people who needed to act on the message the most had against it. They wanted us to answer one question:

How do you get someone to engage a topic they are trying to avoid?

We knew that whatever we created had to accept and respond to these user truths. We couldn’t just expect or demand that the power and freedom that comes from being in control of your finances was reward enough to break through the mental block of financial denial. That is how Moneyversity came into being, a gamification educational platform.

Each topic has a series of animated courses and tests pitched at the beginner, intermediate and advanced levels. Users are rewarded with badges and certificates as they work their way through them, to keep them motivated and engaged.

The idea was to build up financial literacy. To show users education empowers them to conquer the fear of their own finances, and that the education process can be enjoyable and rewarding.

Moneyversity is available online and via the iOS and Android App stores.