Makro 51st Birthday Campaign
Makro was looking to have a digital way to promote their amazing 51st Birthday specials and giveaways, with a specific drive to bring more people into their stores and reward their loyal customers.
We created a campaign that incentivised users to play fun games, check in at Makro stores, and read about their specials, for an opportunity to enter into their many amazing competitions – ranging from Makro Gift Vouchers to Liquor Hampers to Solar Panel Systems. Many of the associated sponsors had their own mini-games that users could play, like ‘Tile Slider Games’ and ‘Word-Searches’, as well as ‘Quiz Games’. Earning coins for every interaction, users could then enter any of the competitions any many times as possible, to stand a chance to win one of the amazing prizes.