Makro 51st Birthday Campaign

Makro’s 51st Birthday Campaign

ClientMakro

ServiceGame

Challenge

Makro was looking to have a digital way to promote their amazing 51st Birthday specials and giveaways, with a specific drive to bring more people into their stores and reward their loyal customers.

Solution

We created a campaign that incentivised users to play fun games, check in at Makro stores, and read about their specials, for an opportunity to enter into their many amazing competitions – ranging from Makro Gift Vouchers to Liquor Hampers to Solar Panel Systems. Many of the associated sponsors had their own mini-games that users could play, like ‘Tile Slider Games’ and ‘Word-Searches’, as well as ‘Quiz Games’. Earning coins for every interaction, users could then enter any of the competitions any many times as possible, to stand a chance to win one of the amazing prizes.

Features

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