Your Space App
ClientThe Foschini Group
When looking for an interactive experience to enhance the @home customer’s purchasing journey, The Foschini Group (TFG), approached Sea Monster to develop something special for the store’s digital customers.
We set two distinct objectives for the project, firstly to provide the @home customers with a tool to ‘try before you buy’ and secondly to help TFG better understand its customers’ behaviour during the online buying process.
With the use of augmented reality we developed an @home app that allows customers the ability to place items from the store into their homes before completing their purchases. Whilst the customer enjoys the convenience of their shopping experience using the app, analytics tools provide TFG with useful information about the customer’s decision-making process.
The @home – Your Space app was launched for the @home 2015 Sofa Promotion and is available for Android and Apple devices.