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Capitec Livin’ It Up Marketing Animations

Make smart decisions and spend your money better.



Capitec, marketing animations


Sea Monster was approached by Capitec’s Financial Education department to create 11 short animations to introduce financial concepts that would encourage clients to spend their money better, while also marketing their financial education game, Livin’ It Up.



We created a series of short animations that were deployed via social media as well as mailers. Making use of existing assets from Livin’ It Up, and a call to action for the game was also included at the end of each clip, enabling them to serve more than one purpose.

Capitec, marketing animations