Alexander Forbes Empower Chatbot
In launching the Alexander Forbes Empower Platform, we needed to onboard each user by determining their personal level of financial courage. As they answered a series of questions about their relationship with money, a custom profile was built that led them to a learning journey based on their specific needs.
The challenge lay in keeping users engaged through that series of questions. Sea Monster developed a chatbot with an actual animated robot that asked these questions in a conversation, interspersed with gifs, jokes and custom responses to the user’s answers. This led to a much more engaging onboarding process.