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Alexander Forbes Empower Chatbot

Creating a custom character and animated gifs to turn a long registration survey into a interesting conversation.

ClientAlexander Forbes



In launching the Alexander Forbes Empower Platform, we needed to onboard each user by determining their personal level of financial courage. As they answered a series of questions about their relationship with money, a custom profile was built that led them to a learning journey based on their specific needs.

The challenge lay in keeping users engaged through that series of questions. Sea Monster developed a chatbot with an actual animated robot that asked these questions in a conversation, interspersed with gifs, jokes and custom responses to the user’s answers. This led to a much more engaging onboarding process.

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