Sea Monster, Ackermans and Disney opted to use 3D and AR to bring The Lion King to life because of its relative accessibility. Activities range from scanning The Lion King pictures on merchandise and displays, through to printing a special colouring-in sheet which kids can scan to trigger a unique scene. Direct merchandise scanning is common in Europe and the US but this is a first for South Africa.
The challenge for Sea Monster was to keep in mind that the average South African shopper isn’t necessarily carrying a high-end smartphone. For many, the Ackermans Live app will be their first introduction to the exciting world of AR and thus the app is light (less than 80MB) and is an entirely self-contained eco-system, once downloaded.