Overall, Mobile Games were the second most-used apps across all consumer demographics, with an average of 14.75 hours spent across 152 sessions a month. First place was "Communication & Social" with 22.5 hours across 685 sessions a month. Coming in third was Video & Music with 9.75 hours per month.

Super mobile gamers' are defined as users who spend more than twice as much time on mobile games as the average user. Mobile games that continue to dominate in retaining the attention of Generation X women include Pokemon Go, Words With Friends, Candy Crush Saga and Candy Crush Soda Saga.

Other interesting findings from the report profile the Super Shopper' as a 41-year old woman, this age demographic spends an average 4.5 hours across 47 sessions per month on shopping apps.

Whilst the Vertigo Analytics study was conducted solely amongst US citizens 18+, mobiles influence continues to show strong behaviour changes amongst woman globally. Women are embracing the current digital era and it is apparent that mobile gaming is retaining their attention.

View the full report here.">
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