Top tips for businesses on how to prepare for the holiday season
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to spend $1.2trn worldwide. While this is encouraging news for brands and businesses, consumers will pay a higher price. This means that businesses must compete for the attention of their customers. Consumers are re-evaluating their relationships with brands and making more informed decisions about where to spend their money. This is a challenge for brands, but an exciting one that, when viewed through the lens of expenditure forecasts, has the potential to result in massive gains.