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In 2023, the world saw record high summer temperatures in Europe and the US, deadly floods in locations across the globe, and catastrophic wildfires in Greece, Canada, Turkey, and many other locations. On their own, each of these incidents is a tragedy. Collectively, these indicators serve as a stark warning, highlighting the significant impact the climate crisis is already having on societies across the globe. Taken together, they represent a profound warning about how big an impact the climate crisis already has on societies worldwide.

The energy crisis in South Africa and the increased risk of a total grid collapse have brought forward some interesting conversations around alternative energy sources,and environmentally sustainable business and lifestyle options.

Big banks once had almost unmatched dominance over the global financial sector. It allowed them to build glittering skyscrapers as their headquarters and helped transform London’s Canary Wharf from disused docks into what is probably Europe’s preeminent financial hub. In recent years, however, that dominance has come under threat from challenger and neo-banks, as well as from innovative fintech startups.

In today’s competitive landscape, brands make use of a variety of channels and platforms such as above-the-line (like radio and TV), middle (digital media) and below-the-line (public relations and physical activations) to craft successful marketing campaigns.

Gamfication is not a new phenomenon. In the wake of the Games for Change Africa festival, which took place towards the end of 2022, it’s becoming increasingly clear that gaming – and impact gaming in particular – has the potential to be a significant force for good across the African continent. Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.

South Africa’s oceans, like others around the world, are under grave threat from overfishing, poaching, and other illicit marine activities. That threat isn’t just to the fish caught up on lines and trawler nets either. Rather, it represents a danger to entire ecosystems below and above the water and also to livelihoods and the economy as a whole. That’s without even considering marine poaching, which is enriching violent criminal gangs.

In the wake of the Games for Change Africa festival, which took place towards the end of 2022, it’s becoming increasingly clear that gaming – and impact gaming in particular – has the potential to be a significant force for good across the African continent. Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.

For the longest time, there’s been an underlying belief that gaming is not good for young people.

In Africa, the internet economy has the potential to grow to $180 billion by 2025, or – 5.2% of the continent’s GDP. While digital transformation remains one of the continent’s foremost drivers of economic growth. Africa’s fintech sector, for example, has the potential to produce answers to many problems that Africans face, whether it be the continent’s low savings rate or the improvement of financial inclusion.

This time of the year is critical for all brands, bringing both opportunity and increased competition.

No matter how much you enjoy gaming, chances are you’ve felt a nagging sense of guilt about playing at one point or another. Maybe it’s the result of having your parents tell you to get outside and play when you were growing up. Or maybe it’s just a societally-induced sense that spending a couple of hours immersed in a virtual world every day might not be the best thing for your mental health.

‘Impact games’ is an umbrella term which refers to games that are purpose driven. Like serious games, which denote games that have a serious intent, the merit of impact games is expressed through their ability to add value and promote behaviour change and learning outcomes.

Gamification in Education: What is it & how can you use it? ‘Gamification’ is a fancy word that has been largely used in the education and learning sector for many years. But what does it actually mean and how can it lead to improved learning outcomes?

2d animation occurs when we combine different pictures of different heights and widths together, which creates an illusion of movement in a two-dimensional world without any depth. 2D animations are often used for commercials, TV shows, movies, and video games. It is typically used to make the illusion of movement when no movement is present.

If anyone needs proof that online learning is the hottest way to upskill or reskill, thanks to the protracted COVID-19 crisis, it lies in the statistics from online learning platform Coursera. At the peak of the pandemic and global lockdowns in 2020, Coursera reported over 50 million course enrolments – an increase of 444% over the same period in 2019.

Building an authentic relationship with customers is seminal to building trust in brands, a critical factor in any business’ success. Understanding this, companies have long worked to create a connection with customers through open communication and by meeting customer expectations.

Imagine that you have a savings account with an interest rate of 1% per year, while inflation annually is running at 2%, writes Glenn Gillis, CEO, Sea Monster. After one year, with the money in this account, would you be able to buy more than you could today, less or exactly the same?

In order for South Africa’s economy to transition to keep up with 4IR developments, Glenn Gillis, CEO of Sea Monster, explains that we need to scale our creative economy.

Technology like augmented reality, virtual reality, animation and gaming can bring concepts, ideas, even sports teams, to life in the consumer’s hands, creating an immersive experience that gives brands an advantage in winning customer hearts and minds

The South African Reserve Bank Currency App developed by Sea Monster won at the International Association of Currency Affairs Awards in April 2019.

 

This year the Allan Gray Orbis Foundation decided that they wanted to add a gamification element to the challenge and approached Sea Monster to create an application available on iOS and Android as well as a website with some awesome new graphics.

What the job entails:

Working on Serious Games (for mobile and sometimes web), Augmented Reality Apps, Virtual Reality Experiences, and Animation Projects
Converting client requirements and learning outcomes into full end-to-end solutions
Delivering solutions by applying user-centred design techniques
Being a part of the Sea Monster leadership team

Sea Monster is the first South African augmented reality company to have been given early access to the recently launched Facebook Augmented Reality Studio. Still in its beta phase, the Facebook AR Studio incorporates augmented reality filters into the popular social media app through the camera of your smartphone.

For two years we have been helping Old Mutual clients make the most of their money through gamification.

Generation Alpha has more screen exposure than any other generation before it and with the technological boom, the average toddler can work an iPad with skill long before they are able to read. As so many kids are born into a tech-focused world and have ever increasing purchasing power, it seems logical that those responsible for the marketing of these products will be aiming their efforts at the younger generation.

Consumer brands and enterprise B2B vendors must understand and get ready for augmented reality. These technologies will play an important part in digital transformation efforts of many organisations. Sea Monster has been developing award-winning and highly-innovative interactive experiences using Augmented Reality since 2011, and is widely regarded as one of the leading AR studios in Africa.

An interactive session hosted by South African singer, actress, inspirational speaker and Sea Change Project Ambassador, Zolani Mahola, and featuring local film industry specialists.

Augmented reality may be in its infancy, but it has already been more transformative than virtual reality

The coronavirus brought global business and leisure travel to an almost total standstill. But now restrictions are beginning to lift, the travel and tourism sector is looking to lure people back to the skies. However, things are not going to be the same.

 

Glenn Gillis, CEO of Sea Monster, discusses how augmented reality (AR) technology can be used for travel and tourism marketing post COVID-19

Sea Monster’s interactive Augmented Reality app development boosts tourism sales and lead generation for Cape Town, South Africa

Facebook, in partnership with Sea Monster hosted its first local workshop for developers, marketers, and other creative minds working in the digital sector to teach them how to expertly use Spark AR in their work.

The South Africa Reserve Bank of South Africa celebrated Nelson Mandela’s 100th birthday by releasing a set of commemorative banknotes as well as a commemorative R5 coin. Sea Monster attended the launch in Johannesburg on 13 July 2018.

What the job entails:

Working on Serious Games (for mobile and sometimes web), Augmented Reality Apps, Virtual Reality Experiences, and Animation Projects
Converting client requirements and learning outcomes into full end-to-end solutions
Delivering solutions by applying user-centred design techniques
Being a part of the Sea Monster leadership team

This month, The Times issued a special report that takes an in depth look at The Future of Learning.

Moneyweb has partnered with an entrepreneur incubator initiative Grindstone to support South African entrepreneurs and Sea Monster had the pleasure of being the first interviewed out of the 13 entrepreneurial companies chosen.

In 2023, the world saw record high summer temperatures in Europe and the US, deadly floods in locations across the globe, and catastrophic wildfires in Greece, Canada, Turkey, and many other locations. On their own, each of these incidents is a tragedy. Collectively, these indicators serve as a stark warning, highlighting the significant impact the climate crisis is already having on societies across the globe. Taken together, they represent a profound warning about how big an impact the climate crisis already has on societies worldwide.

In today’s competitive landscape, brands make use of a variety of channels and platforms such as above-the-line (like radio and TV), middle (digital media) and below-the-line (public relations and physical activations) to craft successful marketing campaigns.

Gamfication is not a new phenomenon. In the wake of the Games for Change Africa festival, which took place towards the end of 2022, it’s becoming increasingly clear that gaming – and impact gaming in particular – has the potential to be a significant force for good across the African continent. Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.

South Africa’s oceans, like others around the world, are under grave threat from overfishing, poaching, and other illicit marine activities. That threat isn’t just to the fish caught up on lines and trawler nets either. Rather, it represents a danger to entire ecosystems below and above the water and also to livelihoods and the economy as a whole. That’s without even considering marine poaching, which is enriching violent criminal gangs.

In the wake of the Games for Change Africa festival, which took place towards the end of 2022, it’s becoming increasingly clear that gaming – and impact gaming in particular – has the potential to be a significant force for good across the African continent. Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.

For the longest time, there’s been an underlying belief that gaming is not good for young people.

This time of the year is critical for all brands, bringing both opportunity and increased competition.

No matter how much you enjoy gaming, chances are you’ve felt a nagging sense of guilt about playing at one point or another. Maybe it’s the result of having your parents tell you to get outside and play when you were growing up. Or maybe it’s just a societally-induced sense that spending a couple of hours immersed in a virtual world every day might not be the best thing for your mental health.

‘Impact games’ is an umbrella term which refers to games that are purpose driven. Like serious games, which denote games that have a serious intent, the merit of impact games is expressed through their ability to add value and promote behaviour change and learning outcomes.

Customer expectations continue to change rapidly, and brands need to find new ways to engage with consumers by providing authentic personalised experiences, that demonstrate the value a brand has placed on each consumer.

Computer and video games are not only interesting entertainment mediums, but also useful tools for education, treatment, and problem-solving due to their fun, social, and interactive features. The technical word for these kinds of computer and video games is “serious games.” Serious games are utilized in a wide range of methods to convey complicated information, boost motivation, and assist patients in their recovery.

The events of the past two years have, undoubtedly, made all of us more aware of our health than ever before. Whether it was realising how important overall health is to staving off infections or learning how vital mental health is to our general wellbeing, there was no escaping the growing consciousness surrounding all things health.

Immersive learning uses technology like virtual reality (VR) to simulate real-world scenarios, making it possible to teach someone in a safe and engaging environment. In action, this approach to teaching is being utilised to give students the opportunity to meet people from around the world and learn different languages; it’s being leveraged to allow people to take a realistic trip to Mars and it’s even being used to help people learn the actions required to perform lifesaving procedures like CPR.

Sea Monster provides turnkey virtual reality development services and other virtual technologies. Experience design and 3D modelling to application development and beyond. Our experienced team of engineers, designers & artists create cutting-edge interactive content across all platforms.

Sea Monster won an award at the Learning Innovation Africa Event for our Fear of Heights Virtual Reality solution.

On the 12th of July 2018 Sea Monster attended the Amazon Web Services (AWS) Summit in Cape Town.

What the job entails:

Working on Serious Games (for mobile and sometimes web), Augmented Reality Apps, Virtual Reality Experiences, and Animation Projects
Converting client requirements and learning outcomes into full end-to-end solutions
Delivering solutions by applying user-centred design techniques
Being a part of the Sea Monster leadership team

The global virtual reality market is expected to grow from 1.37 billion dollars in 2015 to 33.9 billion dollars by 2022.

“Virtual reality has hit South Africa and is changing the world as we know it, writes Shanthini Naidoo, Sunday Times.

This month, The Times issued a special report that takes an in depth look at The Future of Learning.

Moneyweb has partnered with an entrepreneur incubator initiative Grindstone to support South African entrepreneurs and Sea Monster had the pleasure of being the first interviewed out of the 13 entrepreneurial companies chosen.