Meet Jade Mathieson at Gamescom

In today’s competitive landscape, brands make use of a variety of channels and platforms such as above-the-line (like radio and TV), middle (digital media) and below-the-line (public relations and physical activations) to craft successful marketing campaigns.

Gamfication is not a new phenomenon. In the wake of the Games for Change Africa festival, which took place towards the end of 2022, it’s becoming increasingly clear that gaming – and impact gaming in particular – has the potential to be a significant force for good across the African continent. Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.

South Africa’s oceans, like others around the world, are under grave threat from overfishing, poaching, and other illicit marine activities. That threat isn’t just to the fish caught up on lines and trawler nets either. Rather, it represents a danger to entire ecosystems below and above the water and also to livelihoods and the economy as a whole. That’s without even considering marine poaching, which is enriching violent criminal gangs.