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Games |Feb 15, 2017

How will gamification revolutionize eCommerce?

This is one of the leading questions Africa’s online retailers are looking to address at this year’s eCommerce MoneyAfrica Confex.

This is one of the leading questions Africa’s online retailers are looking to address at this year’s eCommerce MoneyAfrica Confex.

In an effort to deliver a more immersive shopping experience, online retailers need to adopt technical advancements in an effort to achieve sustained customer engagement. Gamification is a mechanism that global online retailers are successfully adopting to increase participation among customers leading to increased site returns, new visitors and registrations.

Mobile is now a major channel for customers to engage and interact online with brands. The SuperData Research 2016 Mobile Gaming Industry report confirmed that 88% of all smartphone owners play games on their devices and mobile gamers now average 30 minutes a day playing games.

Sea Monster’s, Glenn Gillis will take the stage at Africa’s largest eCommerce and Fintech event to demonstrate how gamification can be applied to online retail and how the essential elements of game play can drive meaningful brand interactions.

As the official Gamification Partner of this year’s conference, Sea Monster will be bringing the expo floor to life with an interactive treasure hunt that will boost exposure for participating exhibitors and reward for game players.

Glenn will also join leading online retailer experts for a panel discussion on the Consumer Experience in the Age of Digital Disruption.

Dates to Note:

22-23 February – eCommerce MoneyAfrica Confex CITCC, Cape Town

22 February – 16:15 Consumer Experience in the Age of Digital Disruption “ Panel discussion with Glenn Gillis, Managing Director, Sea Monster Entertainment; Liz Hillock, Head of Digital, Woolworths; Paul van der Waal, Head of ecommerce, Makro; Mike Cotterell, Head of Online, Pick n Pay & Ryan Bacher, CEO, Netflorist

23 February – 11:00 Gamification and eCommerce with Glenn Gillis, Managing Director, Sea Monster Entertainment.

For more information on this event visit ecommerce-africa.com

Get in touch to set up a meeting at the conference hello@seamonster.co.za

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