AR

Generation Alpha has more screen exposure than any other generation before it and with the technological boom, the average toddler can work an iPad with skill long before they are able to read. As so many kids are born into a tech-focused world and have ever increasing purchasing power, it seems logical that those responsible for the marketing of these products will be aiming their efforts at the younger generation.

Consumer brands and enterprise B2B vendors must understand and get ready for augmented reality. These technologies will play an important part in digital transformation efforts of many organisations. Sea Monster has been developing award-winning and highly-innovative interactive experiences using Augmented Reality since 2011, and is widely regarded as one of the leading AR studios in Africa.

An interactive session hosted by South African singer, actress, inspirational speaker and Sea Change Project Ambassador, Zolani Mahola, and featuring local film industry specialists.

Augmented reality may be in its infancy, but it has already been more transformative than virtual reality

The coronavirus brought global business and leisure travel to an almost total standstill. But now restrictions are beginning to lift, the travel and tourism sector is looking to lure people back to the skies. However, things are not going to be the same.

Glenn Gillis, CEO of Sea Monster, discusses how augmented reality (AR) technology can be used for travel and tourism marketing post COVID-19