Sea Monster Animation Logo

Brand Loyalty take Super Animals App to Europe

The Super Animals loyalty campaign is wildly popular amongst retail shoppers.

sea monster

The Super Animals loyalty campaign is wildly popular amongst retail shoppers. After two successful South African campaigns, Sea Monster’s famous mobile app has now travelled to Europe, where the craze for the campaign app has been as much a hit as it was locally.

Recognising the success that the mobile app brought to the campaign in the South African market, European retail consumer agency, Brand Loyalty requested Sea Monster to adapt the Super Animals Mobile application for their European retail clients in Poland, Portugal and Spain.

Each version of the application was customized for its specific country through language and animation content.

While the concept of educational gaming is no stranger to European markets, the Super Animals mobile app had that something extra. The augmented reality features that the app showed for the collectable animals made the app extremely popular amongst children, being able to interact with the animals on a new level was as much entertaining as it was educational.

The Super Animals app was extremely successful in South Africa, even being used as a teaching aid in classrooms and the app has gained just as much popularity in Europe. Because of the unique augmented reality components, children have enjoyed the game recreationally, whilst also learning fun facts about the animals in their home countries. The result is memorable experiences that have extended far beyond the actual period of the in-store promotional campaigns.

We are proud to have been a part of this campaign and look forward to continuing our business relationship with Brand Loyalty.

Related News

In 2023, the world saw record high summer temperatures in Europe and the US, deadly floods in locations across the globe, and catastrophic wildfires in Greece, Canada, Turkey, and many other locations. On their own, each of these incidents is a tragedy. Collectively, these indicators serve as a stark warning, highlighting the significant impact the climate crisis is already having on societies across the globe. Taken together, they represent a profound warning about how big an impact the climate crisis already has on societies worldwide.

In today’s competitive landscape, brands make use of a variety of channels and platforms such as above-the-line (like radio and TV), middle (digital media) and below-the-line (public relations and physical activations) to craft successful marketing campaigns.

Gamfication is not a new phenomenon. In the wake of the Games for Change Africa festival, which took place towards the end of 2022, it’s becoming increasingly clear that gaming – and impact gaming in particular – has the potential to be a significant force for good across the African continent. Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.