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PANIC

2010 Stadium Safety Video – Cape Town Stadium, South Africa

ClientCape Town Stadium

ServiceAnimated Explainer

Challenge

2010 Stadium Safety Video – Cape Town Stadium, South Africa

When we were approached at the last minute to create a silent safety video for the 2010 FIFA World Cup we decided fans would pay more attention to giant aliens than a traditional safety video.

We were right.

This video had people talking and inadvertently learning about safety – we’re sneaky that way. A special shout-out goes to concept and storyboard artist, Gareth Jones.

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