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Outspan Sam

Synonymous worldwide with quality fruit, South African citrus brand Outspan is a subsidiary of produce giant Capespan, who approached us to bring to life the brand’s promotional character Outspan Sam.

ClientCapespan

ServiceAnimated Explainer

Challenge

Synonymous worldwide with quality fruit, South African citrus brand Outspan is a subsidiary of produce giant Capespan, who approached us to bring to life the brand’s promotional character Outspan Sam.

The project was executed in two phases: First we recreated Outspan Sam and animated his world; and then phase two involved the filming of live action footage from the Outspan farms, which we composited with animation to create the educational series.

Outspan Sam narrates the fun and educational videos, telling the story of Capespan’s citrus, taking viewers on a journey of the production process “from Seed to plate”.

The series has been voiced in both English and Mandarin and the campaign was a finalist in the coveted 2016 Fruit Logistica Innovation Awards (FLIA).

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