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Choirmaster App

In December 2013, Sea Monster and Santa Claus delivered another Christmas gem on behalf of the Cavendish Square shopping centre, in the form of an interactive game and competition in which shoppers, young and old, could create their own unique Christmas carols by conducting animated characters from the Cape Philharmonia Choir.

ClientCavendish Mall

ServiceGame

Challenge

In December 2013, Sea Monster and Santa Claus delivered another Christmas gem on behalf of the Cavendish Square shopping centre, in the form of an interactive game and competition in which shoppers, young and old, could create their own unique Christmas carols by conducting animated characters from the Cape Philharmonia Choir.

By either visiting the Cavendish Square website or one of the Choir Stations in-store, shoppers could interact with a cast of animated, singing characters each with their own signature voice and harmony.

This user-friendly app allowed players to choose when to stop and start each voice in the choral medley, and produce their own recording of their unique carol. The results were individualised Christmas carols that shoppers could share with their friends and family via email or social media, and submit into the competition for best carol.

Sea Monster was delighted to produce this interactive gaming experience, which spread rapidly through radio, television and social media – stay tuned for Sea Monster Christmas goodies in 2014!

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