B3Y0ND TH3 NUMB3R5
Investec, one of the leading South African private banks, is a regular sponsor of an event for South African actuaries.
With limited opportunities for them to engage with the audience, the challenge to us was to help position Investec as the private banking partner and employer of choice to this highly influential group of people.
We designed a Sudoku-type AR game, which provided a quick, novel way for actuaries to show how quickly they could solve a particular problem. It also prompted them to provide their content details in the hopes of winning several prizes.